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ICON DESIGN | DESIGN SYSTEMS
Defining an icon system for Microsoft Dynamics 365 and scaling its design language across their product offering.
A preveiw of this project can be found below
For more information about the project, check out one of these articles written about the work that was done:
Written by: Jonah Sterling - VP of design, CDO of C + AI studios
Written by: Jon Friedman - Corporate VP of Design and Research
Written by: Sven Seger - Global Creative Director of Brand
IMAGE BY STUDIO TENDRIL
Image by Studio Tendril
PROJECT STATEMENT
As product teams across Microsoft embraced the release of the Fluent Design System, app launcher icons felt increaseingly disconnected from the product experience and the Microsoft brand itself. As a designer on the Dynamics 365 team, we undertook the redesign for icons across all Business Application products to drive cohesion across our digital experiences and positively influence brand recognition.
Concurrently, we joined product teams across Office and Windows to build product icon guidelines across Microsoft. As a cross-functional team we developed a flexible yet unified icon design framework that aligned with Microsoft's Fluent design language, resonated with customers, and scaled across the company's diverse ecosystem. Creating this system not only showcased technical design expertise but also highlighted the importance of effective cross-company collaboration in creating a cohesive visual identity.
ROLE
Designer II
CLIENT
Microsoft Dynamics
ICONS IN-SITU
EXPLORATION PROCESS AND EVOLUTION
Original
Updated
BEFORE & AFTER OF MICROSOFT PRODUCT ICONS
FULL SET OF NEW DYNAMICS 365 ICONS IN COLOR AND ACCESSIBLE HIGH CONTRAST ALTERNATIVES
PRODUCTION TEMPLATES
MADE BY TENDRIL FOR MICROSOFT
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