UI DESIGN  |  DESIGN SYSTEM

Redesigning the Hyatt Residence Club member website to simplify complex interactions and optimize usability.

Redesigning the Hyatt Residence Club member website to simplify complex interactions and optimize usability.

Redesigning the Hyatt Residence Club member website to simplify complex interactions and optimize usability.

Redesigning the Hyatt Residence Club member website to simplify complex interactions and optimize usability.

Redesigning the Hyatt Residence Club member website to simplify complex interactions and optimize usability.

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PROJECT STATEMENT

PROJECT STATEMENT

The Hyatt Residence Club is a timeshare program in the U.S. They discovered users were struggling through the booking process and were looking for a complete overhaul of their website. The solution had to scale easily and be optimized for their target demographics. 

** Branding and content creation were done concurrently to the website redesign, therefore, most sections are using FPO copy and images. **

The Hyatt Residence Club is a timeshare program in the U.S. They discovered users were struggling through the booking process and were looking for a complete overhaul of their website. The solution had to scale easily and be optimized for their target demographics. 

** Branding and content creation were done concurrently to the website redesign, therefore, most sections are using FPO copy and images. **

The Hyatt Residence Club is a timeshare program in the U.S. They discovered users were struggling through the booking process and were looking for a complete overhaul of their website. The solution had to scale easily and be optimized for their target demographics. 

** Branding and content creation were done concurrently to the website redesign, therefore, most sections are using FPO copy and images. **

The Hyatt Residence Club is a timeshare program in the U.S. They discovered users were struggling through the booking process and were looking for a complete overhaul of their website. The solution had to scale easily and be optimized for their target demographics. 

** Branding and content creation were done concurrently to the website redesign, therefore, most sections are using FPO copy and images. **

ROLE

UI Design, Visual Design + Direction 

CLIENT

Hyatt 

ACCOUNT PAGES
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CATERING TO THEIR AUDIENCE

Targeting adults aged 30-60 with families, I optimized the account page for ease of use. User profiles and direct navigation are prominently placed at the top, remaining visible as you scroll. Bright-colored buttons and large numbers enhance visibility for key actions and dates.

AccountScreens_7
FLOW DEVELOPMENT

Our main challenge was to simplify the booking process. Our UX team collaborated with Hyatt to redesign the sitemap strategically. As the UI designer, I refined basic wireframes into a scalable system that streamlined these flows.

By reusing components and modules throughout the site, we enhanced cohesion and simplified the steps. Bright calls-to-actions and limiting tasks per page improved step-by-step clarity. Information entered remained visible throughout the booking process, allowing editing to remain accessible and increasing flow awareness.

By reusing components and modules throughout the site, we enhanced cohesion and simplified the steps. Bright calls-to-actions and limiting tasks per page improved step-by-step clarity. Information entered remained visible throughout the booking process, allowing editing to remain accessible and increasing flow awareness.

ADDING PERSONALITY
ADDING PERSONALITY

High-quality imagery showcasing Hyatt properties in diverse locations was paired with expanded brand colors and newly developed icons to enhance brand cohesion and align with their updated guidelines. These elements provided contrast and infused Hyatt's personality into text-heavy pages.

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CREATING A STYLE GUIDE

I developed a comprehensive style guide to ensure website consistency and a smooth handoff to developers.  While we weren't able to implement an extensive design system, I created reusable components and modules to enhance uniformity across their dense sitemap. It also reduced implementation time by enabling developers to make quick style decisions and create micro animations based on the hover elements defined in the style guide. 

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CHALLENGES AND LEARNING

Our team encountered challenges in the beginning stages which caused us to restructure our approach and internal workflow to address the delays in client deliverables. By breaking down the site into manageable segments, we tackled issues at a granular level and expanded solutions across other sections as we received input from the Hyatt team. Despite working in parallel, this iterative process and our established style guide allowed us to remain flexible and incorporate new assets on the fly, helping the site to come together in a cohesive way.

IMPACT
IMPACT
IMPACT

Hyatt was impressed with our rollout and quick turn around with their new assets. We heard the time it took to successfully book a location decreased as well as the number of abandoned bookings. The Hyatt team was grateful for this overhaul and paired with us on multiple other projects including websites and app updates.

Hyatt was impressed with our rollout and quick turn around with their new assets. We heard the time it took to successfully book a location decreased as well as the number of abandoned bookings. The Hyatt team was grateful for this overhaul and paired with us on multiple other projects including websites and app updates.

Hyatt was impressed with our rollout and quick turn around with their new assets. We heard the time it took to successfully book a location decreased as well as the number of abandoned bookings. The Hyatt team was grateful for this overhaul and paired with us on multiple other projects including websites and app updates.

TEAM

Hyfn Studio
Anthony Ruba Creative Direction
Jackie Eaton UX Design
April DiMartile Design

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Based in Seattle, WA exploring the endless rows of trees.

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